Take it From a Global Marketing Leader: Identity Matters

“Hello, give me your name, address, shoe size, motorcycle and boots.” Now, we can all agree that approaching a first date like you’re the Terminator is not going to go very well. No one likes to be bombarded with personal questions as soon as they sit down — let alone by a stranger they’ve just met. Yet this is how most brands approach those first…

Winning Strategies for the Modern CMO

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

MFA Fatigue: A Growing Security Concern

The internet has never faced so much existential risk from people who want to harm companies and their users. While many organisations understand that there’s a link between identity and security, few fully grasp how foundational identity is to a modern security strategy. Organizations with gaps in their identity security are significantly more at…

Okta Passkey Management: A New Feature Flag

Apple recently announced support for Multi Device FIDO credentials - also called passkeys. Passkeys allow users a passwordless login to all of their iOS and macOS devices. Passkeys provide a better user experience across websites and apps, and enhance security by virtue of being a standards-based technology that–unlike passwords–is resistant to…

How Can Identity Help Your Organisation Reach Its Cloud Adoption Goals?

The race to the cloud has been underway for over a decade, but in the past two years its pace has picked up. According to the Cloud Industry Forum’s latest research, as many as 94% of global companies now rely on cloud services for at least some portion of their IT infrastructure or mission-critical applications.  Decision-makers have long been…

Why You Can’t Have Zero Trust Security Without Identity

Surging cybercrime is a major concern for every organisation today. As employee expectations for more flexible working continue to grow, IT and Security leaders face immense pressures to protect their hybrid workforce as they move beyond the traditional network perimeter. Yet, with cyberattacks having risen by 50% in the last year alone, 61% of…

How to Accelerate IT Modernisation With Identity

Speed and agility are of the essence in today’s digital-first world. It’s why IT modernisation is a key priority for organisations in the race to enhance efficiency, improve cyber resilience and harness the power of the cloud. In the latest instalment of Okta and Computer Weekly’s Identity Made Easy podcast series, we explore the challenges IT…

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