Customer Identity

A customer identity is a unique profile that requires a different set of solutions based on the problems each individual customer faces. That’s why Okta makes sure our tools meet the needs of our customers with custom integrations, user-directed roadmaps and customer experience journeys to show you how others have benefitted from Okta. 

What Is an API?

API is an acronym that stands for “application programming interface,” and it allows apps to send information between each other. While there are numerous protocols and technologies involved, the underlying purpose of APIs is always the same: to let one piece of software communicate with another.  APIs (sometimes described as web services) work in…

Magic Links: Passwordless Login for Your Users

Magic links are a form of passwordless login. Instead of the user entering any login credentials to sign in, they are sent a URL with an embedded token via email, and sometimes via SMS. Once the user clicks that link to authenticate, they are redirected back to the application or system having successfully signed in—as if they used a “magic”…

What Is Social Login and Is It Worth Implementing?

Social login, also known as social sign-in or social sign-on, uses information from social networking sites to facilitate logins on third-party applications and platforms. The process is designed to simplify sign-in and registration experiences, providing a convenient alternative to mandatory account creation. For users, social login is a…

What Is Biometric Authentication?

Biometric authentication is a security process that compares a person’s characteristics to a stored set of biometric data in order to grant access to buildings, applications, systems, and more. With cybercrime, fraud, and identity theft on the rise, it’s more important than ever for businesses to help customers and employees verify their identity,…

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