Customer Identity

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

Customers today are demanding more from your digital platforms. They want safer, faster, and more seamless digital experiences, and they reserve their trust for the brands that can balance that scale between speed and security. In the most recent episode of Okta and Computer Weekly’s Identity Made Easy video podcast series, we explored how…

Do you know exactly what it takes to build a Customer Identity strategy? Read our 10-step checklist to help guide you to CIAM success. In a world where customer experience has overtaken price and product as the key brand differentiator, investing in customer identity and access management (CIAM) is a wise choice for any forward-thinking business…

The right CIAM solution is an asset to any modern business, but how do we identify what makes good customer identity? In this post, we explore the key features and capabilities every modern CIAM solution should offer.  The right customer identity and access management (CIAM) solution is an asset to any business. It ensures every digital…

Customer experience is critical for success in the digital era, and customer identity access management (CIAM) is the tool every organisation needs to transform their CX. But what makes CIAM so important and how does it help deliver seamless and secure experiences that keep customers happy Customers today are more demanding than ever before. They…

A new era of business requires new methods for increasing revenue and accelerating business growth. The best way to do this? Leveraging modern technologies and tools. Providing customers with extraordinary digital experiences is more important than ever—and customer identity and access management (CIAM) is an essential component of this.  Today,…

As a software developer, it’s your job to build exciting applications and features. But more often than not, your time is spent fixing other people’s technical problems rather than focusing on the tasks that will drive the business forward. Raise your hand if you never again want to reset a password or help install a desktop program.  Those are…

The California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) are laws that emerged to give individuals greater power over their personal information. Both regulate organisations that collect and use data in a variety of ways. A brief summary of the CCPA: Gives California residents increased transparency and control…

Organisations across every industry are expanding their technology initiatives to adapt to customer needs in a digital-first world. In today’s competitive economy, customers expect secure, seamless experiences that bridge the physical and digital divide. Thus, it’s imperative to delight customers with frictionless omni-channel touchpoints that don…

Over the past year, organizations have been under immense pressure to optimize customer experiences to keep pace with an increasingly digital-first world. But going digital from a customer-facing perspective isn’t an easy feat. It’s challenging, requiring tight integration across a wide range of technologies and cross-collaboration from many teams…