CIAM

It’s often said that familiarity breeds contempt. But psychological research reveals quite the opposite: the more people are exposed to something, the more they tend to like it — and the more likely they are to believe that it’s trustworthy and safe. This phenomenon may explain the persistence of the traditional username/password login box, which…

Do you know exactly what it takes to build a Customer Identity strategy? Read our 10-step checklist to help guide you to CIAM success. In a world where customer experience has overtaken price and product as the key brand differentiator, investing in customer identity and access management (CIAM) is a wise choice for any forward-thinking business…

The right CIAM solution is an asset to any modern business, but how do we identify what makes good customer identity? In this post, we explore the key features and capabilities every modern CIAM solution should offer.  The right customer identity and access management (CIAM) solution is an asset to any business. It ensures every digital…

In this post, we explore five ways a modern CIAM solution can help improve your customer experience and operational efficiency while strengthening your defences against surging cyberthreats. Robust security and seamless user-experience rarely go hand in hand. So if you want to build exceptional digital experiences for your customers, you need to…

Customer experience is critical for success in the digital era, and customer identity access management (CIAM) is the tool every organisation needs to transform their CX. But what makes CIAM so important and how does it help deliver seamless and secure experiences that keep customers happy Customers today are more demanding than ever before. They…

What consumers expect from businesses that sell products and deliver services online is radically different today than it was even one or two short years ago. When pandemic-related shutdowns forced employers to embrace remote work, educators to adapt to distance learning, and shoppers to turn to digital channels, we all learned that we’re more…

The past two years have seen widespread and sweeping change that’s impacted every aspect of our lives. From how we work to where we travel — and what we need from governments, banks, retailers and healthcare providers — our expectations have been transformed. We’ve experienced a global health crisis, of course, but we’ve also lived through a…

Customer expectations seem to grow more demanding by the day. Big brands are championing seamless digital experiences and similar businesses are expected to follow suit. But ease of use alone isn’t enough. Customers also want companies to protect their personal data in a way that doesn’t add friction to their platform. To square these customer…

Today’s blog post comes from Koen Landsheere, IT Manager at the Royal Belgian Football Association (RBFA), Belgium’s governing federation of football. By integrating Okta across customer and workforce identity environments, the RBFA elevated the fan experience with a single, personalised customer portal for all football needs, while strengthening…

A new era of business requires new methods for increasing revenue and accelerating business growth. The best way to do this? Leveraging modern technologies and tools. Providing customers with extraordinary digital experiences is more important than ever—and customer identity and access management (CIAM) is an essential component of this.  Today,…