CIAM

Customer identity and access management (CIAM) is a necessity for business today. But, the wrong solution is seeing increased pressure on in-house IT and developer teams. After all, CIAM includes not only the sign-in/login experience but also the registration and sign-up process throughout an entire customer journey. This gives teams a huge…

To satisfy evolving customer demands and deliver the desirable digital experiences that keep customers coming back, many organisations now turn to customer identity and access management (CIAM) for a solution. But what is CIAM and why does it matter? In today’s rapidly evolving and highly interconnected digital world, identity and access…

For business leaders today, there’s no hotter topic than artificial intelligence (AI). Executives everywhere are asking themselves — and each other — how AI will transform the products they offer, the ways they work, and the threats they face. Our new analysis, AI at Work 2024: C-suite perspectives on artificial intelligence, paints a picture of…

Sign-up fraud, credential stuffing, and MFA bypass are everyday threats targeting Customer Identity.  Identity has become a primary security entry point for all consumer applications.  From buying flowers online to conducting financial transactions, millions of authentications occur daily to verify the digital identities of customers. But…

By adopting a modern Identity strategy, organisations can support many critical initiatives—from boosting workforce productivity to streamlining end-user experiences.  Organisations that collect and store personal information are subject to a broad range of data protection and privacy laws that vary based on where in the world they conduct their…

Win Business Customers with Enterprise-Ready Identity TL;DR: Okta has launched the Okta Customer Identity Cloud, powered by Auth0, with support for two use cases: Consumer Apps and SaaS Apps. This article explores the SaaS Apps use case and capabilities, as well as how product and engineering leaders can accelerate growth with an identity solution…

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

Customers today are demanding more from your digital platforms. They want safer, faster, and more seamless digital experiences, and they reserve their trust for the brands that can balance that scale between speed and security. In the most recent episode of Okta and Computer Weekly’s Identity Made Easy video podcast series, we explored how…

61% of 2021 breaches involved credentials. Almost every company has employees, users, and/or customers who enjoy access to proprietary information and critical data. And while this information may not be accessible via direct links, they may still inadvertently gain access to content they shouldn’t have. These same companies often struggle with…

No one enjoys making compromises. Yet, when it comes to developing new experiences for their customers, product teams are often forced to make trade-offs between security and user experience. This dilemma is fuelled by the evolving expectations of consumers. With brands like Amazon and AirBnB leading the way in digital experience, customers now…