The first time Okta CEO Todd McKinnon approached me about a merger in 2013, Auth0 was only five months old. I couldn’t believe it. With only two paying customers and a team not much bigger, Auth0 was just getting started. Okta, by contrast, was already a power player in the identity space. Its CEO’s interest in our tiny operation affirmed our…

In my role at Okta, I work closely with our customer advocates to ensure they are receiving real value from their subscriptions. One of our key measures of success is whether customers grow with us, become fans of Okta, and go on to recommend us to their peers. I’m therefore very proud to share that Okta was recently recognised by Gartner as…

A new era of business requires new methods for increasing revenue and accelerating business growth. The best way to do this? Leveraging modern technologies and tools. Providing customers with extraordinary digital experiences is more important than ever—and customer identity and access management (CIAM) is an essential component of this.  Today,…

For a deeper dive, check out our Top 9 Identity & Access Management Challenges with Your Hybrid IT Environment whitepaper.

For more details, here's a link to the How to Reach Zero Trust Maturity with Okta whitepaper mentioned above.

With 78% of customers in the EMEA stating they’d be unlikely to purchase from a company they did not trust,1 it’s easy to see why the topic is a major concern for many organisations today – but what does trust really mean for your customers, your employees, and your digital business? And how do you successfully secure trust when anxieties around…

Millions of companies – including many Okta customers – rely on Amazon Web Services (AWS) to power their businesses. According to 2020's Businesses@Work Report, AWS has risen steadily from sixth place five years ago to the second most popular cloud app used by Okta customers. As companies increasingly use AWS to power their infrastructure, they…

Marketing campaigns can change the world. Campaigns such as Better Health, delivered by M&C Saatchi for the UK National Health Service to promote healthy living for everyone, are driven by a deep understanding of people's beliefs and motivations. To deliver these change-making campaigns for businesses and brands internationally, M&C…

Organizations are increasingly deploying and implementing cloud services in an effort to reduce the cost and complexity of their infrastructure while accelerating their innovation levels. And this is typically a multi-pronged approach: 92% of enterprises have deployed a multi-cloud strategy, while 80% deploy a hybrid cloud strategy. The average…

Security is often not top of mind when creating customer-facing applications. But in a landscape of continual data breaches of major corporations like T-Mobile and Google, companies must be vigilant to adhere to security best practices. Processes like password salting and hashing are fundamental to the security posture of your apps. Understanding…