Customer identity

Magic links are a form of passwordless login. Instead of the user entering any login credentials to sign in, they are sent a URL with an embedded token via email, and sometimes via SMS. Once the user clicks that link to authenticate, they are redirected back to the application or system having successfully signed in—as if they used a “magic”…

We’re always talking about how every business has had to become a tech company in order to operate efficiently while delivering to customers worldwide. But what we don’t always talk about is that this shift puts a ton of pressure on developers, operations, and security teams. It’s up to developers to build the software that your internal and…

Doing our errands looks a lot different now than it did a few years ago, and not just because of the COVID-19 pandemic (though that has certainly accelerated things). For a while now, we’ve been ordering groceries online, paying bills on a banking app, and even checking in with our doctor from the comfort of home. With so many digital experiences…

Flexibility is at the core of any enduring success story. Companies that want to stand out in their industries need to be able to adjust to changing landscapes and user demands. But many organizations miss market opportunities due to the size, complexity, and limitations of their legacy platforms—in other words, their technical debt—and years of…

Of all the service providers we interact with as digital citizens, we’re likely to share some of our most sensitive, personal information with government agencies. Millions of people use government digital services to take care of essential tasks, including applying for health care, filing taxes, or updating their immigration status. Naturally,…

At Okta, trust and transparency are core to who we are as a company. These values critically inform the way we view our responsibilities to our customers and to the personal data of their users that they entrust to Okta. The keystone of our transparency is providing our customers with a clear understanding of how we collect, process, and secure…

The ability to innovate and rapidly scale digital experiences has never been so important to an organizations’ success as it is today. In fact, in a recent survey, 67% of organizations told us that they expect a substantial increase in traffic in the near future, and the majority (62%) attribute this rise to COVID-19. To help meet these growing…

Social login, also known as social sign-in or social sign-on, uses information from social networking sites to facilitate logins on third-party applications and platforms. The process is designed to simplify sign-in and registration experiences, providing a convenient alternative to mandatory account creation. For users, social login is a…

The ambition of bringing innovation to education is nothing new. And when it comes to how students access learning materials, technology has made big advances in the last 25-30 years. How educational publishers have provided those digital materials, however, has traditionally been in-house and ad hoc, built by internal IT support teams. But…

Biometric authentication is a security process that compares a person’s characteristics to a stored set of biometric data in order to grant access to buildings, applications, systems, and more. With cybercrime, fraud, and identity theft on the rise, it’s more important than ever for businesses to help customers and employees verify their identity,…