What is zero-party data and why does it matter now?

In a 2022 survey, McKinsey found that personalization can cut customer acquisition costs in half and increase marketing ROI by a third. In the same survey, 85% of customers say that knowing a company’s data privacy policy is important before making a purchase.  Consumers respond well to personalization and they want to be in control of what…

Jamf and Okta: Identity management that innovates with Apple

If you don’t know already Jamf, a leading Apple device management and endpoint security solutions provider, has teamed up with Okta to introduce public support for Apple’s Platform Single Sign-On (PSSO) framework on macOS, representing the first large-scale offering to the market. PSSO, which Apple showcased at WWDC 2022, provides a seamless and…

How to choose the right MFA for your small business

TL;DR: How to right-size your MFA solution to do more with less. Key takeaways include: Understanding small business authentication and MFA factors Considerations including ease of use, cost-efficiency, pros and cons  Creating your MFA implementation plan   If you’re reading this you know that when attackers get control of the right identity,…

5 signs to upgrade your small business Identity solution

TL;DR: Is customer login holding back your small business? Here’s what to look for when you’re ready to take your business to the next level: Fraud? Need to scale? Top five signs it’s time to upgrade Upgrade benefits, including solving for security, customer experience, scalability, and future opportunities Your user sign-up and login was fine…

How Development Teams Purchase SaaS

Earlier this year, Okta teamed with SD Times to create a report revealing  how organizations evaluate and purchase technology in 2023. Auth0 published the first edition of the report, How Development Teams Purchase SaaS, in October 2020. The report aimed to determine the extent of developers’ influence in shaping an organization's technology…

Okta and Google Chrome Enterprise: Enhanced application protections with device assurance

As the digital landscape evolves, the need for robust security measures becomes increasingly critical. Organizations are constantly exploring innovative ways to ensure secure access to their systems and data. In this pursuit, Okta has taken a significant step forward by integrating its device assurance policies with Google's Device Trust Connector…

What the GenAI paradigm shift means for Identity

Generative AI is the biggest technology paradigm shift of our generation. As a technologist at heart, I couldn’t be more thrilled about its potential.  Here’s how I’m thinking about identity’s role in the AI future, AI’s impact on the threat landscape, Okta’s AI capabilities, and what’s coming next for Okta and AI at Oktane. The role of Identity…

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