Customer identity

Technology moves fast. You know better than anyone that the solutions that were implemented a year ago won’t necessarily work today, and that customers continuously expect more refined standards of service. To lead the pack, you need to provide customers with the right balance of usability and security—seamless, intuitive digital experiences that…

Do you remember shopping online during the early days of ecommerce? At that point, engaging with a brand meant dozens of fields to fill out, long latency, and losing your entire order if you hit the back button—it was a bad experience all around. Now, all too often, developer experience is in the same place that user and customer experiences were…

Understanding what lies in the future of customer identity is one of the biggest challenges we’re figuring out at Okta—and it’s one that defines a lot of the work we’re doing. Now, as we come to the final stage of the journey to CIAM maturity, it only makes sense to think about what’s next for customer identity and access management (CIAM). The…

Throughout COVID-19, businesses have not only had to manage immediate disruptions—they’ve also had to try to anticipate what’s next. The pandemic has upset supply chains, restricted in-person services, and bottlenecked customer interactions on online channels. But with chaos, there’s often opportunity to be found. When it comes to digital customer…

They say if you want something done, you have to do it yourself. But that doesn’t apply to customer identity and access management (CIAM). In fact, falling for the trap of thinking that it’s easy to embed a strong identity layer into user experiences can be a costly mistake. Digital products and services are key business drivers, and their…

Today’s organizations have high hopes for their software and their developers—and so do their customers. According to Gartner, 86% of organizations expect their user experience to be their main competitive differentiator by 2021, a trend that’s reflected in their business priorities. More than ever, teams are doubling down on delivering software…

2020 was a pivotal year, with COVID-19 profoundly changing the ways we live, work, and transact. And in many industries, the trends brought on by the pandemic—physical distancing, limitations on non-essential services, and new health and safety regulations—will only continue to define how businesses operate. Supply chains, for instance, have yet…

It’s not easy to find a public example of a commercial or enterprise organization that has advanced exceptionally far in their customer identity and access management (CIAM) journey. At a fundamental level, a company’s ability to secure their business and their customers is in constant competition with bad actors. While organizations develop an…

We’ve said before that most organizations out there are only at a basic stage of CIAM maturity—and that’s still true. However, companies that invest in modern identity solutions, like Okta, are quickly graduating to the second stage of the CIAM Maturity Curve. We call this stage “Automated.” Why? Because in this phase, the organization has built…

The heat is on for organizations everywhere. Customer needs and expectations are ever-evolving—and for many companies, that means a constant push to develop new product features. While this is a natural response in a competitive marketplace, it pays to remember the bedrock of software success: strong architecture. For solution providers looking to…