Customer identity

We’ve hit a tipping point in the battle between traditional financial institutions (TradFi) and financial technology (fintech) disruptors. Digital banking (led by fintech) has become ubiquitous, with nearly universal adoption —  eight in 10 consumers now use some type of digital financial tool, and half of Americans use fintech tools on a daily…

Security. It’s a hard business. I’m not just talking about the endless patching, monitoring, and training. The constant sprint to remediate when a new CVE (Common Vulnerability and Exposures) notification drops, or the lingering fears that you’ll be called back to the office on your downtime to deal with a crisis.  No, it’s hard because it’s not a…

Today, we’re excited to announce that the team behind Uno, a leading design-centric consumer password manager, is joining Okta to accelerate our rollout of Okta Personal to help achieve our vision of delivering a world-class personal Identity product that goes beyond today’s consumer password managers.  What is Okta Personal?  Okta Personal is our…

In a 2022 survey, McKinsey found that personalization can cut customer acquisition costs in half and increase marketing ROI by a third. In the same survey, 85% of customers say that knowing a company’s data privacy policy is important before making a purchase.  Consumers respond well to personalization and they want to be in control of what…

TL;DR: Is customer login holding back your small business? Here’s what to look for when you’re ready to take your business to the next level: Fraud? Need to scale? Top five signs it’s time to upgrade Upgrade benefits, including solving for security, customer experience, scalability, and future opportunities Your user sign-up and login was fine…

Generative AI is the biggest technology paradigm shift of our generation. As a technologist at heart, I couldn’t be more thrilled about its potential.  Here’s how I’m thinking about identity’s role in the AI future, AI’s impact on the threat landscape, Okta’s AI capabilities, and what’s coming next for Okta and AI at Oktane. The role of Identity…

When solving Identity challenges in higher education, IT teams tend to adopt solutions that address the traditional Identity and access management (IAM) use cases: students, faculty, and staff accounts. Many practitioners overlook the fact that there are Identity needs outside of those internal IAM challenges. These needs include managing the…

We’ve made it safer and easier to use the Okta Customer Identity Cloud Dashboard to tackle common business customer onboarding and support tasks. Since releasing Organizations just under two years ago, we have been delighted to see how our Organizations features have been implemented by a growing number of customers to solve their B2B SaaS use…

If you’ve ever strolled the streets of Amsterdam, you probably noticed the city’s unique architecture. Houses are narrow, tightly stacked in rows, and almost entirely fronted with windows. And if your walk happened to take place at night, you might also have peeped into living rooms and kitchens belonging to numerous Dutch families. Why? Because…

Product teams are being asked to drive efficiencies and deliver more innovation with less budget, headcount, and time thanks to current macroeconomic conditions. That means delivering innovative product features, driving adoption and keeping users secure while expanding into new geos — and doing all of this faster than the competition. Customer…