Customer identity

Identity has become a cornerstone of our digital lives, whether it’s through technology adoption at work, personal app usage at home, or anywhere in between. The fundamental role of identity manifests through nearly every person who connects to the internet, as each app, service, or tool needs to identify exactly who the user is. Reliable access…

As they strive to meet the demands of today’s technical landscape, there’s a new challenge arising for the world’s largest organizations. These external demands can be summed up in 3 pressing imperatives that all enterprises must embrace: Deliver on modernize IT initiatives Create secure and seamless customer experiences Adopt a zero-trust…

The digital age has dramatically transformed a wide array of experiences that used to be brick-and-mortar, from banking to retail to entertainment, raising consumer expectations for quality user experiences. Thanks to streaming services like Netflix, for example, consumers have quickly grown accustomed to watching whatever they want, whenever,…

Okta has long been the leader in Identity and Access Management for workforce use cases, driven by the massive shift towards best-of-breed, cloud adoption. But an even larger shift is upon us as every company races to become a technology company, reimagining their customer-facing digital experiences in the process. Against this backdrop, identity…

You’ve probably heard about APIs and the API economy, and how they’re changing the way that applications are built. Companies like Uber and Airbnb that utilize 3rd party APIs extensively throughout their products have achieved a world class customer experience while being able to scale considerably fast. Focus on your strengths At the practical…

In March 2019, the World Wide Web Consortium (W3C) announced that WebAuthn is now the official web standard for password-free login. With support from a broad set of applications (Microsoft Edge, Chrome, Firefox, Mobile), widespread adoption of WebAuthn is expected in coming years. In previous blog posts we went through how WebAuthn can benefit…

  At Okta, we are passionate about customer success and driving your organization forward with technology that makes you more successful, secure and productive. This year, in celebration of our 10th Anniversary, we reflected on the evolution of the product, and today, we’re launching a new monthly product series that dives into our desire to…

Tesla, the electric automobile manufacturer, in an effort to offer the Model 3 more affordably, announced that it was moving its retail business entirely online. Although they recently changed their mind on the depth of this change, they still appear to be putting more weight into their online strategy. So, as the identity provider of choice for…

If you’re upgrading to new company software, a new operating system, or even moving from on-premises systems to the cloud, you’re thinking about user migration. User migration projects are rarely quick, nor easy, as they demand meticulous planning and attention to detail. However, with proper foresight and preparation, user migrations don’t need…

Beginning on May 25, 2018, the General Data Protection Regulation (GDPR) became officially enforceable. This new regulation is now top of mind for any organization storing and processing EU citizen data. Consumer-facing apps and sites are of particular sensitivity. The challenge is that while the GDPR provides guidelines for compliance, it is not…