UX

A worker is only as good as their tools. Just like carpenters rely on hammers and saws to build stuff, marketers depend on a growing range of applications to handle things, like design, sales, and collaboration.  The 2023 Okta Businesses at Work report takes a look at the applications and services used by companies around the world. Based on…

In today’s digital world, customers and partners have no reason to tolerate poor user experiences, especially from legacy financial organizations. Millennials and Gen Z now form the largest adult cohort globally, and they expect streamlined, personalized, secure access to financial services. These technically literate consumers can and will switch…

The Jetsons show the Flintstones their modern machinery (Image credit: The Movie Database) Have you ever heard the phrase “sometimes you have to go back to go forward”? As we at Okta look to modernize everything Identity and security, we also realize that we are beholden to our customers by helping them leverage existing investments. In the…

The marketing consultant Bob Dylan once wrote: “Oh the times, they are a-changing.”  He wasn’t wrong. With every passing year, the marketing industry adapts to outside conditions. Just as easily as it embraces new technologies and the opportunities they present, it must withstand choppy market conditions and shifting regulatory sands.  With that…

It’s almost Valentine’s Day, so everyone is talking about love — us included. Here at Okta, while we’re certainly swooning over roses, wine, and chocolates, what we really hold near and dear are our relationships with customers and the experiences they have with our technology. We obsess over uniting two seemingly divorced characteristics —…

It’s not every day that you’ll find Okta engineers talking about Polish flags in the name of a better user interface. But if you stopped by our HQ earlier this week, you may have seen the bold red and white stripes of Poland waving among our team.   Why? Well, our engineers have always been among the most creative in the business. This team…