social login

Most companies today, no matter how big or small, compete in a truly global marketplace. As a result, the pressure is on marketers to understand their customers more deeply. This understanding is the basis for effective campaigns and great experiences that increase conversions, create loyalty, and — ultimately — foster long-lasting and valuable…

“Hello, give me your name, address, shoe size, motorcycle and boots.” Now, we can all agree that approaching a first date like you’re the Terminator is not going to go very well. No one likes to be bombarded with personal questions as soon as they sit down — let alone by a stranger they’ve just met. Yet this is how most brands approach those first…

Social login, also known as social sign-in or social sign-on, uses information from social networking sites to facilitate logins on third-party applications and platforms. The process is designed to simplify sign-in and registration experiences, providing a convenient alternative to mandatory account creation. For users, social login is a…