seamless customer experience

From the beginning, JetBlue has focused on customer experience, so when it initiated modernizations, the airline needed a solution that would put customers first. The team called on Okta to support a smooth transition onto a new identity-powered platform. Check out this infographic to see how JetBlue approached customer identity and access…

Over the past few months, most of us have begun to return to our usual activities. We’re heading back to the office, going out for lunch with colleagues, and boarding planes. But it’s certainly not business as usual. According to a recent McKinsey Global Survey of executives, the pandemic has accelerated corporate adoption of digital products by…

In today’s increasingly online world, businesses need to have a strong digital presence to connect with customers—both old and new—while also driving continuous engagement. One of the key technologies that can help companies get this right is customer identity and access management (CIAM). In this post, we’ll cover how brands can leverage CIAM to…

Customer expectations have been shaping how businesses deliver their services for generations—but never has this been truer than in the past year. And, as 2020 transformed the way companies engaged with their customers, the need for identity to succeed became clearer than ever. This infographic details how three of our customers have redefined…

A new era of business requires new methods for increasing revenue and accelerating business growth. The best way to do this? Leveraging modern technologies and tools. Providing customers with extraordinary digital experiences is more important than ever—and customer identity and access management (CIAM) is an essential component of this.  Today,…

Today’s pre-packaged, grab-and-go products and services are designed to satisfy our growing desire for instant gratification. In the digital era, everything is always on and available at our fingertips, which has created high expectations for consumers interacting with brands online.  The consumerism of online services has created an insatiable…

You and your business have had to adapt in unexpected ways this past year—and so have your customers.  The option of visiting a physical office, classroom, or store may no longer be available; locations that are open may be operating under strict capacity limits or other COVID-19 restrictions. Increased use of telephone, chat, and email customer…

athenahealth uses technology to break down barriers in the healthcare system—and successfully, given it is used by over 40% of Americans. The company, founded in 1997 as a women’s health and birthing center, has evolved into an industry leader offering cloud-based services for both providers and patients.  athenahealth focuses on electronic health…

Last year, we learned how to manage uncertainty. Physical distancing, health and safety requirements, and disrupted supply chains have all determined how we’ve lived, worked, and interacted with each other. And it’s only reasonable to expect an increased reliance on digital interactions even after the world returns to “normal.” The past year has…

Throughout the pandemic, offline channels have been especially vulnerable to uncertain demand, shifting safety guidelines, and economic pressure—and as a result, customer experience (CX) now largely belongs to the virtual world. However, as customers and citizens rely increasingly on digital and remote operations, organizations will be challenged…