SaaS

The inaugural Okta SaaS Startup Competition, held at Oktane24 in Las Vegas, celebrated groundbreaking innovations in Identity security and application development. Focused on fostering early-stage startups, this competition provided a platform for companies leveraging Identity-enabled workflows to present their solutions to a global audience.    …

An Identity platform is a centralized framework that manages the digital identities of humans and devices, enabling organizations to authorize secure user access to online resources for employees and customers. Key takeaways Identity platforms function as centralized architectures that oversee user, device, and application identities, protecting…

There comes a time in every SaaS company's journey when they’re ready to move upmarket and start landing enterprise logos. While your app might be a winner with small business customers, scaling it to enterprise customers might cause some heartache. It’s not just about beefing up your features; it’s about creating an enterprise-grade solution to…

2023 was a big year for the Okta Customer Identity Cloud (CIC) Organizations product, which made its debut in April 2021. Adoption and product usage more than doubled. It led to a lot of learning and product investment. I’m excited to share our progress and what’s planned next. First, a quick recap on Organizations: Organizations provides the…

For today’s SaaS companies, the pressure to rapidly innovate and seamlessly scale is intense.  Evolving macroeconomic pressures mean SaaS companies need to do more with less. And every B2C innovation amps SaaS customer expectations. AI has further transformed the competitive landscape, presenting both an opportunity for product differentiation and…

Earlier this year, Okta teamed with SD Times to create a report revealing  how organizations evaluate and purchase technology in 2023. Auth0 published the first edition of the report, How Development Teams Purchase SaaS, in October 2020. The report aimed to determine the extent of developers’ influence in shaping an organization's technology…

Home Realm Discovery for organizations and multi-organization selection Businesses are discerning customers and they need your application to work with every part of their Identity stack. In a bygone era, their users might tolerate a clunky login experience when accessing the SaaS applications that they need to get their job done, but now they’re…

At Okta, we continue to grow and evolve our integration points to make the Identity and Access Management (IAM) journey secure, scalable, and flexible. In addition to Single Sign-On, Lifecycle Management, Log Streaming, and Workflows integrations in the Okta Integration Network (OIN), we’re excited to introduce API Service Integrations, now…

Win Business Customers with Enterprise-Ready Identity TL;DR: Okta has launched the Okta Customer Identity Cloud, powered by Auth0, with support for two use cases: Consumer Apps and SaaS Apps. This article explores the SaaS Apps use case and capabilities, as well as how product and engineering leaders can accelerate growth with an identity solution…

People create and exchange confidential, valuable information in SaaS tools daily, and admins are responsible for managing content from tens of teams and hundreds or thousands of users. That means IT teams need to support new, hybrid ways of working to maintain secure and efficient collaboration. To support this growing need, Okta and Miro…