Omni-Channel

Last year, we learned how to manage uncertainty. Physical distancing, health and safety requirements, and disrupted supply chains have all determined how we’ve lived, worked, and interacted with each other. And it’s only reasonable to expect an increased reliance on digital interactions even after the world returns to “normal.” The past year has…

No brand can be successful without customer trust. But as organizations handle and store more customer data than ever—data that’s increasingly targeted by cyber criminals—that trust is harder to earn and even harder to keep. In my previous post, I discussed the various stages of the customer journey that are crucial to building and retaining user…