new branding

As the world’s Identity company, Okta is constantly growing our innovative, independent Identity solutions. Since we acquired Auth0 in 2021, everything — from our audience to our product offering — has expanded. And we are now reflecting that evolution in our visual system. Today, we have two complementary product lines — Customer Identity Cloud…

A brand is a promise. It’s a commitment you make, expressed through sights and sounds and stories, about who your company is and why it exists—your vision, values, ambitions. And over time, as your ambitions evolve, it’s only natural that your brand should evolve too.  This week at Oktane22, our annual conference, we announced our brand purpose:…

This week at Oktane22, our annual conference, we announced Okta’s brand purpose: to build a world where Identity belongs to you. It’s a bold ambition, the product of months of thoughtful work by countless contributors across our company. (Read more about why we’re evolving the Okta brand.) With this new purpose in mind, we set out to elevate how…