end-user UX

If you’ve ever strolled the streets of Amsterdam, you probably noticed the city’s unique architecture. Houses are narrow, tightly stacked in rows, and almost entirely fronted with windows. And if your walk happened to take place at night, you might also have peeped into living rooms and kitchens belonging to numerous Dutch families. Why? Because…

In today’s digital world, customers and partners have no reason to tolerate poor user experiences, especially from legacy financial organizations. Millennials and Gen Z now form the largest adult cohort globally, and they expect streamlined, personalized, secure access to financial services. These technically literate consumers can and will switch…

It’s not every day that you’ll find Okta engineers talking about Polish flags in the name of a better user interface. But if you stopped by our HQ earlier this week, you may have seen the bold red and white stripes of Poland waving among our team.   Why? Well, our engineers have always been among the most creative in the business. This team…

Embarking on a treacherous solo expedition? Studying for a final exam that could make or break your semester? No matter the situation or your level of experience, it can’t hurt to have a few tips and tricks from the pros to put your best foot forward. Okta’s known for our simple and delightful user experience, but for those just getting to know…

The opportunity to market an application designed and built for Fortune 500s might not seem as sexy as marketing one of the many beloved consumer apps. But that’s not the case for our marketing team at Okta. Because we, like many of our peers, are working to change the way others work. A lot of that change is around the user experience, an area…

Over the past six months, I’ve spoken and written quite a bit about IT’s imperative to transition to a “people first, technology second” mentality, and focus more on delivering experiences than managing technology. In our consumer lives, we live in a mobile-first world of instant gratification with experie nces like Uber and Netflix. And now, for…