Customer Experience

It’s no secret that customer behavior is constantly evolving. But the changes we’ve seen in the last seven months and the acceleration of customers adopting digital-first experiences for nearly every aspect of their life is unprecedented. And this trend is only going to continue, creating a need for customers to navigate digital touchpoints in a…

The ability to innovate and rapidly scale digital experiences has never been so important to an organizations’ success as it is today. In fact, in a recent survey, 67% of organizations told us that they expect a substantial increase in traffic in the near future, and the majority (62%) attribute this rise to COVID-19. To help meet these growing…

Let’s go back in time a few years. Businesses operate largely within the boundaries of their office walls, and security networks function under the premise that there are ‘trusted’ internal users, and ‘untrusted’ external ones. Now, as more employees than ever are accessing their corporate resources remotely, with their own devices, this premise…

Only a few companies can claim they’re working on solutions so cutting edge that they’re still uncovering new ways their product is useful. GitLab, a complete DevOps platform and lifecycle tool, is one of these companies. What differentiates GitLab is its guiding philosophy: the company specializes in web-based, open-source code and DevOps…

The digital age has dramatically transformed a wide array of experiences that used to be brick-and-mortar, from banking to retail to entertainment, raising consumer expectations for quality user experiences. Thanks to streaming services like Netflix, for example, consumers have quickly grown accustomed to watching whatever they want, whenever,…

At Okta, loving our customers has been a core value from Day 1. Last year, that sentiment took physical form when we unveiled our newly remodeled and upgraded Customer Experience Center. While that wasn’t very long ago, much of our work lives have changed since then, and we’re constantly thinking of ways to be responsive to the huge influx of…

This last January, Okta officially moved into our brand-new San Francisco headquarters! And with that move, we unveiled something special: our newly remodeled and upgraded Customer Experience Center. With the launch of our new center, we’re excited to connect with our customers in a whole new way—moving us closer to our number one core value, love…

When I talk to customer success (CS) leads at other companies, there’s one thing that’s usually on their minds: how to get C-suite buy-in on making investments in customer success. As CS leaders, they know customer success should be a strategic asset in their organization, but securing buy in from their peers relative to other investments isn’t…

Recent history tells us that data migrations are fraught with potential risks. Whether your company is adopting new software, integrating a new operating system, or moving from a legacy system to the cloud, migrating data requires meticulous planning that covers all the bases. Skipping any of the processes, tools, and tests necessary for a…

At Okta, we see our customers deploy and build a broad range of customer-facing apps. Commonly, these apps support differing audiences, often reflected as segments within a single company, identities across customer companies, or users that span into partner organizations. Which begs the question: how to centrally manage these diverse users while…