Customer Experience

TL;DR: Is customer login holding back your small business? Here’s what to look for when you’re ready to take your business to the next level: Fraud? Need to scale? Top five signs it’s time to upgrade Upgrade benefits, including solving for security, customer experience, scalability, and future opportunities Your user sign-up and login was fine…

Hello there. I’m Jon Lehtinen, Senior Director of the Okta on Okta team at Okta. As an Identity advocate in large enterprises for nearly 20 years, I understand and appreciate the satisfaction of swapping war stories with fellow practitioners. So, I love leading the Okta on Okta team. But, despite the allure of constantly repeating our company name…

The digital space has never been noisier. Brands, media outlets, publishers, and influencers — they’re all vying for a share of consumers’ attention. The competition for eyeballs, along with the dollars they bring, is fierce. What’s more, consumers are increasingly protective of their personal information and aware of digital privacy rights…

A key pillar at Okta is building a world where anyone can safely use any technology. But for some of us, there are analog blockers as well. For Accessibility Week, we’d like to dig into how Okta makes sure everyone really means everyone.  How do we define accessibility? From a technical design perspective, accessibility is designing our products…

At Okta, our customers are our pride, our purpose, and our priority. When they succeed, we succeed, and when they grow, so do we. We have gained our status as the world’s leading independent identity provider by working with a global community of brilliant customers to deploy more complex identity scenarios than anyone else—and we’re learning more…

In today’s increasingly online world, businesses need to have a strong digital presence to connect with customers—both old and new—while also driving continuous engagement. One of the key technologies that can help companies get this right is customer identity and access management (CIAM). In this post, we’ll cover how brands can leverage CIAM to…

Customer expectations have been shaping how businesses deliver their services for generations—but never has this been truer than in the past year. And, as 2020 transformed the way companies engaged with their customers, the need for identity to succeed became clearer than ever. This infographic details how three of our customers have redefined…

A new era of business requires new methods for increasing revenue and accelerating business growth. The best way to do this? Leveraging modern technologies and tools. Providing customers with extraordinary digital experiences is more important than ever—and customer identity and access management (CIAM) is an essential component of this.  Today,…

The past year has added a digital element to almost everything we do. Consumers have changed how they interact with brands, learned to order their groceries online, and attended countless virtual events. Of course, these experiences were around long before the pandemic—and customers have always expected them to be as seamless as possible. But now,…

Today’s pre-packaged, grab-and-go products and services are designed to satisfy our growing desire for instant gratification. In the digital era, everything is always on and available at our fingertips, which has created high expectations for consumers interacting with brands online.  The consumerism of online services has created an insatiable…