customer data

This recipe is part of the series Learn CIAM by example: Four recipes to improve your app’s security and UX. You can learn more about the series by downloading our four recipes in a cookbook format. In this recipe, you learn how to share identities with marketing tools — like your email mkt solution — for personalized user engagement. As…

Most companies today, no matter how big or small, compete in a truly global marketplace. As a result, the pressure is on marketers to understand their customers more deeply. This understanding is the basis for effective campaigns and great experiences that increase conversions, create loyalty, and — ultimately — foster long-lasting and valuable…

Extending core identity functions to fit your application’s unique needs Identity is a complex domain, and beyond a set of foundational functions, every business has unique needs. But with finite resources (likely already stretched thin by other demands), how can developers build custom solutions that extend and integrate with core identity…

At Okta, our customers are our pride, our purpose, and our priority. When they succeed, we succeed, and when they grow, so do we. We have gained our status as the world’s leading independent identity provider by working with a global community of brilliant customers to deploy more complex identity scenarios than anyone else—and we’re learning more…

User experience is top of mind for developers building customer-facing applications—and an important element of that is collecting user information. When developers avoid lengthy forms and overwhelming data capture as part of the onboarding process, users have a more seamless experience, right from the outset of using a new application. This…

Financial technology (fintech) is one of the hottest categories of tech, and a major disruptor in banking and financial services. Billion-dollar valuation companies such as Stripe, Sofi and Square are competing with traditional financial institutions, and winning. And while these old-world companies have been taken by surprise, they are adapting…

As organizations continue to move critical services into the cloud, having strong, centralized identity becomes the foundation of a holistic security strategy. Continuing our efforts to support customers who use Okta to protect Cardholder Data Environments, we are pleased to announce that Okta has released a PCI-DSS Attestation of Compliance (AOC)…

When was the last time you heard about a data breach? It wouldn’t be surprising if you said “just recently” or “last week”. According to the IBM-sponsored 2017 Cost of a Data Breach Study by Ponemon, one out of four organizations will experience a breach. As companies move to the cloud, so does sensitive data. It’s now more important than ever to…

Trust is the cornerstone of any successful customer relationship and organizations now have more opportunities than ever to gain that trust. In today’s interconnected world, companies are constantly handling sensitive customer data—and how they use and secure that data plays a huge role in determining the trust customers place in them. A breach…