conversions

State and local government agencies continually seek more cost-effective solutions to protect their sensitive data and improve the user experience of the residents they serve. One essential component in that equation is the increasing need for centrally managed Customer Identity and Access Management (CIAM) tools, says Okta’s first Public Sector…

In today’s fast-paced digital world, adaptability and efficiency are key. The challenge for many businesses is balancing technical flexibility with evolving business needs. We’re excited to announce that Forms is now Generally Available. This powerful feature within Okta Customer Identity Cloud’s extensibility offering is set to transform how…

Conversion rate optimization (CRO) is such an important topic for today’s marketers that a Google search for the subject delivers an endless stream of results, with web companies big and small offering everything from short overviews to “ultimate” step-by-step guides. However, we believe almost all of these results overlook a crucial contributor…

The average website conversion rate is only 2.35%. Even the top 25% of websites only convert around 5.31%.  Customers today have high expectations—we all want what we want, whenever we want it, wherever in the world we are, on whichever device we happen to be closest to. So complex sites with long loading times, complicated registration, and any…