CIAM

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

Ever wonder what the “sweet spot” for conversions might be? And if so, what's your benchmark? In 2020, the global website conversion rate was 4.3%—surprisingly low. The goal of any successful marketing team should be to drive visitors to their website, then convert those visitors into customers and users. Clearly, this feat is not easy nor an…

61% of 2021 breaches involved credentials. Almost every company has employees, users, and/or customers who enjoy access to proprietary information and critical data. And while this information may not be accessible via direct links, they may still inadvertently gain access to content they shouldn’t have. These same companies often struggle with…

89% of companies compete primarily on the basis of customer experience. The competition for customers has exponentially increased in the past several years and has become a critical component of company strategy within product engineering and product management. Consumers now have simple access to multiple choices for what and how they would like…

We’re all familiar with SMS. If you’ve ever received a text message, you know what an easy form of communication it can be. That’s why SMS is also considered a great option as a second form of identity verification, known as SMS OTP or one-time passcode.  At Okta, we know that telephony is a critical part of the authentication experience for many…

 There’s a lot of hype around Web3, decentralization, and our digital identities lately. Even actor and producer Reese Witherspoon is getting in on the action, tweeting that parallel digital identities like avatars, crypto wallets, and digital goods will soon “be the norm” for everyone. When the aim is to optimize customer experience and trust,…

As businesses grow, the number of teams and apps will inevitably grow with them. And that means tackling the administrative challenges that come with growing teams. To that end, Okta’s delegated administration experience with custom admin roles is now generally available (GA), with an updated UX and expanded functionality that all customers can…

Organizations have had to adapt quickly and act decisively to deliver best-in-class digital experiences for their customers. In this expanding landscape, it's clear that customer identity and access management (CIAM) is a proven differentiator. Those that stayed ahead of the curve have set examples and learned lessons that others can follow,…

Customer expectations are higher than ever. UX stats show, 88% of online shoppers say that, after having a bad user experience, they wouldn’t return to a website. Customers expect a tailored digital experience that’s secure, but also allows them access to the applications they need—from whichever device is nearby.  To that end, your application's…

Customer Identity & Access Management (CIAM) and Workforce Identity solutions are both considered critical systems. Bugs, downtime, and vulnerabilities can all impact your metrics around customer success. In addition to the core features and functions, customers want to have the tools necessary to manage and operate their systems. For most…