Industry Insight

In an ever-evolving digital landscape, the public sector is faced with a difficult challenge: ensuring that public services are safe, secure, and easy to use. Meeting all of these demands is critical to providing users with the digital experiences they require.  To help your public sector organization better understand how to deliver safe and…

I’ve just returned from a whirlwind trip to Australia, where I visited with our teams in Sydney and Melbourne, met with partners and customers, co-hosted an executive summit featuring Flight Centre, joined a Deloitte-hosted roundtable with TAL Australia, and spoke with members of the media. It was a fantastic, productive week filled with countless…

There’s a popular business adage that we’ve found to be pretty credible: “You are what you measure.” No matter how well you may think you understand your customers or your industry, you won’t know for sure until you dig into the data.  At Okta, we’ve seen our users opt for ever more robust sign-in solutions over the past 14 years. But what’s the…

What’s top of mind for today’s most successful product leaders? Creating a great customer experience, of course. But also, meeting business objectives. And staying ahead of the competition. And keeping user data secure. And complying with ever-changing regulatory requirements. And — well, the list goes on and on. With so many priorities to juggle,…

In today's dynamic digital landscape, Zero Trust architecture has emerged as a critical paradigm shift. With the constant evolution of threats and the increasing complexity of digital environments, organizations must adopt a comprehensive security approach that challenges implicit trust. Zero Trust enables effective protection against advanced…

The digital space has never been noisier. Brands, media outlets, publishers, and influencers — they’re all vying for a share of consumers’ attention. The competition for eyeballs, along with the dollars they bring, is fierce. What’s more, consumers are increasingly protective of their personal information and aware of digital privacy rights…

Meeting compliance challenges in a boundaryless world  Today’s organizations are operating in an increasingly complex technology and business environment. Workforces that may have once been composed solely of in-office employees are now made up of a broad range of contributors, including contractors and business partners, all working across time…

A worker is only as good as their tools. Just like carpenters rely on hammers and saws to build stuff, marketers depend on a growing range of applications to handle things, like design, sales, and collaboration.  The 2023 Okta Businesses at Work report takes a look at the applications and services used by companies around the world. Based on…

Ten years ago, security experts declared the first Thursday in May a new holiday. World Password Day was meant to serve as a helpful annual reminder for people to change their passwords. It was also a tacit admission of one of passwords’ fundamental flaws: To remain effective, they must frequently be changed. In the decade since, the login…

Okta, the World’s Identity Company, is calling on every company that makes or uses software to start their own passwordless journey today and reduce their reliance on passwords for new applications by the end of 2025. Passwords are a headache for consumers and businesses and are often one of the weakest links in an organization's cybersecurity…