Industry Insight

Industry Insight

Winning Strategies for the Modern CMO

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

The Benefits of Identity Federation for U.S. Government Agencies

Imagine a scenario where an employee at the United States Department of Health and Human Services is working on a cross-agency project with staff at the Department of Commerce and the State Department.  Employees from the three agencies work together, share research and documents, and draft reports using common collaboration tools. All of the…

Okta Helps Federal Agencies Easily Deploy Phishing-Resistant MFA

A recent report from the Anti-Phishing Working Group (APWG) revealed phishing attacks for the first quarter of 2022 exceeded one million—the highest on APWG record. As attacks increase, it’s reasonable to expect targeted phishing attacks to increase as well.  The U.S. government is defending itself against this growing threat via mandates and…

5 Important Insights From Our 2022 State of Zero Trust Report

What a difference four years makes.  Since launching our first State of Zero Trust report in 2019, we’ve been saying that the framework represents the future of security. This year, Zero Trust adoption reached a tipping point.  In 2019, many organizations that we surveyed acknowledged that Zero Trust was important, but just 16% had invested in…

Talking Work-Life Understanding With Okta’s New CMO, John Zissimos

Spend five minutes with John Zissimos (AKA JZ), and three things become clear: this is someone with an inspired approach to people, culture, and leadership. He believes in data-driven creativity, is a master at designing and building digital ecosystems, and is one of the best storytellers I’ve personally ever encountered. Most importantly, his…

Zero Trust: Past, Present, and Future

Prior to the Zero Trust era Over the last decade, we’ve experienced three megatrends in action: mobile, cloud, and software-as-a-service (SaaS). These megatrends have redefined how we work, conduct business, and consume information. According to Gartner, global end-user spending on public cloud services is expected to exceed $480 billion in 2022…

What Is Multi-Factor Authentication (MFA)?

MFA stands for multi-factor authentication, an identity verification method. MFA adds an extra layer of security on top of credentials like usernames and passwords. By doing so, it provides greater certainty that a user is who they claim to be before granting them access to an application, online account, or corporate network. MFA is a critical…

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