Industry Insight

The digital space has never been noisier. Brands, media outlets, publishers, and influencers — they’re all vying for a share of consumers’ attention. The competition for eyeballs, along with the dollars they bring, is fierce. What’s more, consumers are increasingly protective of their personal information and aware of digital privacy rights…

Meeting compliance challenges in a boundaryless world  Today’s organizations are operating in an increasingly complex technology and business environment. Workforces that may have once been composed solely of in-office employees are now made up of a broad range of contributors, including contractors and business partners, all working across time…

A worker is only as good as their tools. Just like carpenters rely on hammers and saws to build stuff, marketers depend on a growing range of applications to handle things, like design, sales, and collaboration.  The 2023 Okta Businesses at Work report takes a look at the applications and services used by companies around the world. Based on…

Ten years ago, security experts declared the first Thursday in May a new holiday. World Password Day was meant to serve as a helpful annual reminder for people to change their passwords. It was also a tacit admission of one of passwords’ fundamental flaws: To remain effective, they must frequently be changed. In the decade since, the login…

Okta, the World’s Identity Company, is calling on every company that makes or uses software to start their own passwordless journey today and reduce their reliance on passwords for new applications by the end of 2025. Passwords are a headache for consumers and businesses and are often one of the weakest links in an organization's cybersecurity…

We’ve seen a lot of turmoil in the global banking system in recent weeks. Several near-simultaneous failures in the U.S. and Europe have rattled public confidence in banks and financial institutions, according to at least one recent poll. For the average consumer, the old mattress might be looking like a more appealing place to stash their savings…

When we founded Okta in 2009, integrating applications for our customers into Okta's identity management service was a top priority. We went beyond facilitating sign-in to cloud software and on-premises services by releasing thousands of pre-built integrations to help our customers tap into a wider breadth of applications and increase productivity…

By embracing the cloud and new standards, the Department of Defense (DoD) can advance its information systems and guide the modernization of cybersecurity as required in Pillar 1 of National Cybersecurity Strategy, Section 3 of Executive Order (EO) 14028, Improving the Nation’s Cybersecurity, and Section 1 of National Security Memorandum on…

Every business today faces plenty of uncertainty. Macro headwinds such as a tight labor market, high inflation, and rising interest rates abound, making it an undeniably challenging time to run and grow a business.  To thrive in a climate like this, organizations have to be focused and strategic. They need to double down on workforce efficiency,…

In today’s digital world, customers and partners have no reason to tolerate poor user experiences, especially from legacy financial organizations. Millennials and Gen Z now form the largest adult cohort globally, and they expect streamlined, personalized, secure access to financial services. These technically literate consumers can and will switch…