Industry Insight

Generative AI is the biggest technology paradigm shift of our generation. As a technologist at heart, I couldn’t be more thrilled about its potential.  Here’s how I’m thinking about identity’s role in the AI future, AI’s impact on the threat landscape, Okta’s AI capabilities, and what’s coming next for Okta and AI at Oktane. The role of Identity…

If you’ve ever strolled the streets of Amsterdam, you probably noticed the city’s unique architecture. Houses are narrow, tightly stacked in rows, and almost entirely fronted with windows. And if your walk happened to take place at night, you might also have peeped into living rooms and kitchens belonging to numerous Dutch families. Why? Because…

Product teams are being asked to drive efficiencies and deliver more innovation with less budget, headcount, and time thanks to current macroeconomic conditions. That means delivering innovative product features, driving adoption and keeping users secure while expanding into new geos — and doing all of this faster than the competition. Customer…

It’s a nerve-racking time to be a marketer.  After being the driving force that sparked new digital strategies for businesses amidst the COVID-19 lockdowns, marketers now face a new set of daunting pressures posed by artificial intelligence, uncertain economic conditions, and an evolving data privacy landscape — three “existential threats”…

Placing bets on short-term outcomes can feel safe, but are you securing the long-term future of your business if you are not investing in innovation? After all, growth does not come from standing still, and, according to McKinsey, “prioritizing innovation today is key to unlocking post crisis growth.” The usual reaction to an uncertain…

In an ever-evolving digital landscape, the public sector is faced with a difficult challenge: ensuring that public services are safe, secure, and easy to use. Meeting all of these demands is critical to providing users with the digital experiences they require.  To help your public sector organization better understand how to deliver safe and…

I’ve just returned from a whirlwind trip to Australia, where I visited with our teams in Sydney and Melbourne, met with partners and customers, co-hosted an executive summit featuring Flight Centre, joined a Deloitte-hosted roundtable with TAL Australia, and spoke with members of the media. It was a fantastic, productive week filled with countless…

There’s a popular business adage that we’ve found to be pretty credible: “You are what you measure.” No matter how well you may think you understand your customers or your industry, you won’t know for sure until you dig into the data.  At Okta, we’ve seen our users opt for ever more robust sign-in solutions over the past 14 years. But what’s the…

What’s top of mind for today’s most successful product leaders? Creating a great customer experience, of course. But also, meeting business objectives. And staying ahead of the competition. And keeping user data secure. And complying with ever-changing regulatory requirements. And — well, the list goes on and on. With so many priorities to juggle,…

In today's dynamic digital landscape, Zero Trust architecture has emerged as a critical paradigm shift. With the constant evolution of threats and the increasing complexity of digital environments, organizations must adopt a comprehensive security approach that challenges implicit trust. Zero Trust enables effective protection against advanced…