Company + Product

Ever wonder what the “sweet spot” for conversions might be? And if so, what's your benchmark? In 2020, the global website conversion rate was 4.3%—surprisingly low. The goal of any successful marketing team should be to drive visitors to their website, then convert those visitors into customers and users. Clearly, this feat is not easy nor an…

61% of 2021 breaches involved credentials. Almost every company has employees, users, and/or customers who enjoy access to proprietary information and critical data. And while this information may not be accessible via direct links, they may still inadvertently gain access to content they shouldn’t have. These same companies often struggle with…

Across all applications, businesses, and industries, countless interactions among employees, partners, and consumers occur in the digital world. These interactions are happening across different devices, contexts, and locations. For end users signing up and signing into these applications, they have high expectations for security, speed, and…

Application attacks are on the rise. According to F5’s The State of the State of Application Exploits in Security Incidents, 56% of the largest incidents in the last five years tie back to web app security issues. With the constant evolution of security “best practices,” it can feel near impossible to maintain the best security posture for all of…

What do a security strategy, a government agency, and a rocker all have in common? No, this isn't a silly joke; it’s the way I’m thinking about how large organizations can approach new paradigms. A way that can be music to our collective ears.  If you’ve been watching the latest season of Stranger Things, Volume 4 (Don’t worry, no spoilers), you…

89% of companies compete primarily on the basis of customer experience. The competition for customers has exponentially increased in the past several years and has become a critical component of company strategy within product engineering and product management. Consumers now have simple access to multiple choices for what and how they would like…

We’re all familiar with SMS. If you’ve ever received a text message, you know what an easy form of communication it can be. That’s why SMS is also considered a great option as a second form of identity verification, known as SMS OTP or one-time passcode.  At Okta, we know that telephony is a critical part of the authentication experience for many…

Two years ago, the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and too many other Black Americans ignited nationwide protests and demands for change. In response, we affirmed our commitment to investing in our Black colleagues and communities and other systemically marginalized communities. When we made this pledge, we also promised to…

Much has been written about the Great Resignation, which some attribute to the COVID-19 pandemic, and others do not. But there’s one element that everyone agrees on, and it centers around two words for workers: choice and flexibility. Choice in where people work from, and flexibility in how they work. How can organizations accommodate these new…

During Earth Week this year, Okta employees heard from 2 distinguished, climate-focused organizations: CLIMA Fund and Solar Stewards. They addressed the root causes of climate change and how we can assist in developing local resilience to climate impacts. Learning from these organizations is a key piece of Okta’s current climate strategy. Why?…