When it comes to AI’s impact on the global economy, the projections are staggering.  Generative AI could inject up to the equivalent of $4.4 trillion annually into the world economy, according to McKinsey. PwC puts AI’s potential contributions to the globe’s coffers at $15.7 trillion by 2030 — more than China’s and India’s current output combined…

Okta is proud to be recognized as the Palo Alto Networks 2023 Global Technology Partner Innovator of the Year! These annual awards are presented to an elite group of Palo Alto Networks partners that, over the past 12 months, have excelled in one or more of the following areas: Performance: Bookings that partners initiate, the pipeline they build,…

With third-party cookies poised to disappear, many marketers are wondering how to fill the coming information void. The bad news is there isn’t a straight substitute for the broader context third-party cookies provide. But the good news is other data sources can help marketers make informed strategic and tactical decisions and continue driving…

Barrier for nonprofits: Lack of technical resources Nonprofits uphold missions that make lasting impacts. Their services may be as critical as helping families access emergency shelter or as life-changing as providing a much-needed career opportunity. While focus areas may vary from organization to organization, they all share a commonality —…

  Opportunity: Better enable and empower the entire workforce and improve IT efficiency by scalably and sustainably automating Identity-related processes Airtable enables any team, regardless of technical skill, to create apps built upon shared data to power their most critical and unique workflows. Founded in 2013, the San Francisco-based company…

Earlier this year, the World Economic Forum shared its Global Risks Report outlining the top ten risks over the next decade. Amidst climate, societal, and geopolitical risk, the list also included “widespread cybercrime and cyber insecurity.” Cybersecurity challenges are clearly some of the most critical issues of our time. Not only are they…

We are thrilled to announce the general availability of Okta Privileged Access, our new privileged access management (PAM) offering, beginning this week. Okta Privileged Access is a powerful solution that elevates your security infrastructure and helps provide controlled access to your critical systems, applications, and data. This empowers your…

Note: If you’re already set on IAM basics and ready for resources, we recommend checking out IDaaS for Dummies or A Comprehensive Guide for Your Workforce Identity Maturity Journey to really dig into the topic.   How can something like Identity give small and medium businesses (SMBs) a competitive edge? Organizations are increasingly defined by…

  Update, Feb. 8, 2024: I’m pleased to announce that Okta has completed the acquisition of Spera Security,  an identity security platform, to broaden our Identity threat detection and security posture management capabilities. We aim to make the product generally available in Spring 2024. Welcome Spera Security to Okta! Excited to see what…

Most companies today, no matter how big or small, compete in a truly global marketplace. As a result, the pressure is on marketers to understand their customers more deeply. This understanding is the basis for effective campaigns and great experiences that increase conversions, create loyalty, and — ultimately — foster long-lasting and valuable…