Easily add passkeys as a sign-in method for stronger security and better user experience with the Customer Identity Cloud Today, we’re excited to announce that passkeys will be available as an authentication method in the Okta Customer Identity Cloud as an Early Access feature for all customers on all plans. Passkeys are discoverable FIDO…

After 11 years of Oktane, I’m still left awed and inspired by the global community of Identity experts who come together to discuss the opportunities ahead for the industry and learn what’s next for Okta. But this year was different.  The past several months have been one of the most consequential times in the industry I’ve ever witnessed. After…

For today’s SaaS companies, the pressure to rapidly innovate and seamlessly scale is intense.  Evolving macroeconomic pressures mean SaaS companies need to do more with less. And every B2C innovation amps SaaS customer expectations. AI has further transformed the competitive landscape, presenting both an opportunity for product differentiation and…

Developers often face the challenge of personalizing Customer Identity flows, which typically involves writing custom code or scripts. However, this approach can be complex, time-consuming, and resource-intensive, limiting the ability to implement personalized campaigns that drive a strong customer experience and promote retention. To empower…

As the world’s Identity company, Okta is constantly growing our innovative, independent Identity solutions. Since we acquired Auth0 in 2021, everything — from our audience to our product offering — has expanded. And we are now reflecting that evolution in our visual system. Today, we have two complementary product lines — Customer Identity Cloud…

In a 2022 survey, McKinsey found that personalization can cut customer acquisition costs in half and increase marketing ROI by a third. In the same survey, 85% of customers say that knowing a company’s data privacy policy is important before making a purchase.  Consumers respond well to personalization and they want to be in control of what…

If you don’t know already Jamf, a leading Apple device management and endpoint security solutions provider, has teamed up with Okta to introduce public support for Apple’s Platform Single Sign-On (PSSO) framework on macOS, representing the first large-scale offering to the market. PSSO, which Apple showcased at WWDC 2022, provides a seamless and…

When were you last recognized at work? Was it to celebrate a big achievement or milestone along the way, or for lending a helping hand? We all want to be seen and valued for our contributions.  At Okta, we’re building a culture of recognition, and our Oktappreciate program provides a global platform for our people to express gratitude and…

TL;DR: How to right-size your MFA solution to do more with less. Key takeaways include: Understanding small business authentication and MFA factors Considerations including ease of use, cost-efficiency, pros and cons  Creating your MFA implementation plan   If you’re reading this you know that when attackers get control of the right identity,…

TL;DR: Is customer login holding back your small business? Here’s what to look for when you’re ready to take your business to the next level: Fraud? Need to scale? Top five signs it’s time to upgrade Upgrade benefits, including solving for security, customer experience, scalability, and future opportunities Your user sign-up and login was fine…