Conversion rate optimization (CRO) is such an important topic for today’s marketers that a Google search for the subject delivers an endless stream of results, with web companies big and small offering everything from short overviews to “ultimate” step-by-step guides. However, we believe almost all of these results overlook a crucial contributor…

Pay a bill. Chat with friends. Order food. Browse clothes. Plan a trip. Laugh at cat videos. In the digital world, much of what we do, where we turn for information, and even how we decompress happens on the other side of a login box.  From initial signup to every login, Customer Identity is the digital touchpoint customers repeatedly encounter as…

This tutorial is part of Okta Workflows with Microsoft series: Send an Email Notification for a New Okta Event Send a Notification to Microsoft Teams for a New Okta Event Send a Rich Message to Microsoft Teams for a New Okta Event Using Microsoft API This step-by-step tutorial will teach you how to send event notifications to a Microsoft Teams…

Over 25 years of developing truly intelligent Identity and Access Management (IAM) solutions, iC Consult has completed more than 3,000 successful projects. And in the 10-plus years since the company first partnered with Okta, iC Consult has earned a reputation as experts not just in IAM but in Okta’s technology — in fact, iC Consult built what is…

In today's world, where keeping things running smoothly and safely online is key, Okta has become a go-to choice for companies managing who gets access to what. We’ve established a robust reputation for enabling businesses to manage their security measures confidently. Okta's platform ensures the right people can access the tools and data they…

This tutorial is part of Okta Workflows with Microsoft series: Send an Email Notification for a New Okta Event Send a Notification to Microsoft Teams for a New Okta Event Send a Rich Message to Microsoft Teams for a New Okta Event Using Microsoft API In this step-by-step tutorial, you will build a flow to send an email notification using the…

A strong access management solution must be built on a strong MFA foundation that includes multiple security factors that amplify one another to ensure a high security assurance level. From cyber insurance providers to standards-setting organizations such as NIST, security experts recommend implementing MFA wherever possible. And, when considering…

We’re excited to announce passkeys are now Generally Available in the Okta Customer Identity Cloud to help businesses drive greater sign-up and sign-in conversion without compromising end-user security.  Pioneered by the FIDO Alliance, passkeys are a password replacement that enable faster, easier, and more secure authentication experiences for…

2023 was a big year for the Okta Customer Identity Cloud (CIC) Organizations product, which made its debut in April 2021. Adoption and product usage more than doubled. It led to a lot of learning and product investment. I’m excited to share our progress and what’s planned next. First, a quick recap on Organizations: Organizations provides the…