What you might not know about conversion rate optimization

Conversion rate optimization (CRO) is such an important topic for today’s marketers that a Google search for the subject delivers an endless stream of results, with web companies big and small offering everything from short overviews to “ultimate” step-by-step guides. However, we believe almost all of these results overlook a crucial contributor…

Go beyond the login box with Customer Identity Cloud

Pay a bill. Chat with friends. Order food. Browse clothes. Plan a trip. Laugh at cat videos. In the digital world, much of what we do, where we turn for information, and even how we decompress happens on the other side of a login box.  From initial signup to every login, Customer Identity is the digital touchpoint customers repeatedly encounter as…

Transforming enterprise operations with Okta Workflows and OpenAI

In today's world, where keeping things running smoothly and safely online is key, Okta has become a go-to choice for companies managing who gets access to what. We’ve established a robust reputation for enabling businesses to manage their security measures confidently. Okta's platform ensures the right people can access the tools and data they…

Passkeys are Generally Available

We’re excited to announce passkeys are now Generally Available in the Okta Customer Identity Cloud to help businesses drive greater sign-up and sign-in conversion without compromising end-user security.  Pioneered by the FIDO Alliance, passkeys are a password replacement that enable faster, easier, and more secure authentication experiences for…

Organizations moving forward

2023 was a big year for the Okta Customer Identity Cloud (CIC) Organizations product, which made its debut in April 2021. Adoption and product usage more than doubled. It led to a lot of learning and product investment. I’m excited to share our progress and what’s planned next. First, a quick recap on Organizations: Organizations provides the…

Archive

Follow Us
Share on Linkedin Share on Youtube