Ever wonder what the “sweet spot” for conversions might be? And if so, what's your benchmark? In 2020, the global website conversion rate was 4.3%—surprisingly low. The goal of any successful marketing team should be to drive visitors to their website, then convert those visitors into customers and users. Clearly, this feat is not easy nor an…

At Okta, our work is driven by collaboration, whether helping a 100-year-old company secure a hybrid environment, launching a new provisioning feature inspired by customer feedback, or supporting a non-profit with budget-friendly pricing. Every step we take is informed by the stories you­—our customers—share with us.  Oktane is a chance for us to…