Customer Identity and the customer experience benefits

In today's digital landscape, customers expect quick access to what they need, personalized interactions, and the assurance that their data is secure. Failure to meet these expectations can result in losing ground to competitors who prioritize trust and customer-centric experiences.

During this interactive discussion, we will delve into how Customer Identity empowers organizations to infuse trust into their services and brands, starting from the initial click and continuing throughout the customer journey. Our industry experts will provide valuable insights on key topics, including:

• Establishing trust at sign-up
• Leveraging the login experience to increase loyalty
• Enriching user profiles in a non-disruptive, consent-forward manner

Go beyond with more Okta resources:

• Whitepaper: Why Customer Identity?
• Whitepaper: CIAM helps find the balance between security and customer experience
• Whitepaper: business customer Identity for SaaS apps — simplified
• Customer Identity and customer experience benefits deck