Industry Insight

When it comes to AI’s impact on the global economy, the projections are staggering.  Generative AI could inject up to the equivalent of $4.4 trillion annually into the world economy, according to McKinsey. PwC puts AI’s potential contributions to the globe’s coffers at $15.7 trillion by 2030 — more than China’s and India’s current output combined…

Earlier this year, the World Economic Forum shared its Global Risks Report outlining the top ten risks over the next decade. Amidst climate, societal, and geopolitical risk, the list also included “widespread cybercrime and cyber insecurity.” Cybersecurity challenges are clearly some of the most critical issues of our time. Not only are they…

If you’ve ever taken an introductory programming class, there’s a good chance the instructor said: “Computers are stupid.” They only do what they’re told, and only within the confines of what can be represented in logic. The intent is to remind students that computers aren’t intelligent thinking machines — like Star Trek’s Data — but rather tools…

Patterns. The world is full of them, and we often don’t even notice.  Human language is a great example. We understand each other because things like verb conjugations and word order typically follow a rigid structure. The same is also true for music, where the predictability of rhythm and scales provide a measure of order and predictability.  If…

We’ve hit a tipping point in the battle between traditional financial institutions (TradFi) and financial technology (fintech) disruptors. Digital banking (led by fintech) has become ubiquitous, with nearly universal adoption —  eight in 10 consumers now use some type of digital financial tool, and half of Americans use fintech tools on a daily…

Zero Trust began as an abstract concept in 1994 and has evolved into an established security approach. More than 800 information security decision-makers around the world were surveyed to compile our latest report, The State of Zero Trust Security 2023. This report takes a detailed look at where Zero Trust adoption stands today, providing answers…

Security. It’s a hard business. I’m not just talking about the endless patching, monitoring, and training. The constant sprint to remediate when a new CVE (Common Vulnerability and Exposures) notification drops, or the lingering fears that you’ll be called back to the office on your downtime to deal with a crisis.  No, it’s hard because it’s not a…

In today's dynamic digital landscape, Zero Trust architecture has emerged as a critical paradigm shift. With the constant evolution of threats and the increasing complexity of digital environments, organisations must adopt a comprehensive security approach that challenges implicit trust. Zero Trust enables effective protection against advanced…

This blog post is the first in a series of posts that focus on the growing incidence of credential phishing and how Okta can help organizations of all sizes in implementing phishing-resistant multi-factor authentication. Credential phishing, the practice of tricking users into revealing sensitive personal information such as authentication…

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…