Solution
Retail
Discover the value that Okta delivers to retailers
Build loyalty with existing customers and win new ones with the power of Okta. Get a hassle-free login experience and your own customized look, all while maintaining the security of their data.
![Young woman in glasses and an apron smiling and standing in front of a food stand.](https://www.okta.com/sites/default/files/media/image/2024-02/Retail_Hero_Image.jpg)
Okta loves getting in your business
Okta enables a seamless user experience so retail companies can drive customer loyalty and increase revenue. It’s service with a smile.
Track record of success
See how Okta helps the retail industry.
16%
increase in customer sign-in for Crate & Barrel during checkout vs. using guest checkout
17%
increase in customer loyalty and satisfaction
297
hours of employee productivity time saved each month for Reform by reducing MFA prompts
The world’s largest retail organizations trust Okta.
Okta delivers modern Identity solutions
Create streamlined access for your customers so you can focus on driving revenue.
![Image of a hand holding a smartphone in a yellow case that shows an Okta Verify notification.](/_static/web/static/8e0e9844246c3e0513d167f6a4594fc5/Retail_Section202_Image1.jpg)
Today’s shoppers have too many accounts to remember. If they forget a password, you might lose the sale. But thanks to our frictionless login, shopping and checkout are a breeze.
![Image of a delivery woman handing another woman a package.](/_static/web/static/a2cebb332185746c885d9a91bceab1fa/Retail_Section202_Image2.jpg)
Brand building isn’t just about logos. It’s about owning the relationship with customers – especially with cookies going away – and giving them the best experience. With Okta, you’ll get a seamless Customer Identity solution across all your channels.
![Image of a smiling woman wearing an apron, holding a phone to her ear while also holding a smart device.](/_static/web/static/83a4b45dd82075e4e45be694bb10c612/Retail_Section202_Image3.jpg)
Today, people are shopping 24/7, and Okta has 99.99% guaranteed availability, so you can stay up and running during late-night shopping sprees and the busy season.
![Image of a hand holding a smartphone in a yellow case that shows an Okta Verify notification.](/_static/web/static/8e0e9844246c3e0513d167f6a4594fc5/Retail_Section202_Image1.jpg)
![Image of a delivery woman handing another woman a package.](/_static/web/static/a2cebb332185746c885d9a91bceab1fa/Retail_Section202_Image2.jpg)
![Image of a smiling woman wearing an apron, holding a phone to her ear while also holding a smart device.](/_static/web/static/83a4b45dd82075e4e45be694bb10c612/Retail_Section202_Image3.jpg)
Okta can transform any brand into a vibrant, modern digital retail business.
Okta can help transform online shopping experiences for retailers and their millions of customers.
Okta simplifies processes by establishing Identity and access management so employees can focus on customers.
Okta helps integrate consumer brands into a single centralized Identity platform and maximize M&A efforts to promote brand growth.
Implement Identity with Okta’s products for retail
Create delight for your customers, employees, and vendors by providing a seamless and secure experience.
![](/_static/web/static/9cd16fe14c11bea4136514a4d54dca52/Albertsons20logo.png)
"Now, each customer has a single Identity. We give them tailored customer experiences, but that doesn't mean they need three different user IDs and passwords."
Ramiya Iyer
GVP, IT Digital, Data and Pharmacy Albertsons at Albertsons Companies
Helpful resources
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