The Role of Customer Identity Management in a Digital-First World

In a digital-first world, customer requirements and expectations are rapidly evolving. CEOs are now fast progressing their digital transformation towards a digital-first (DF) strategy to create and deliver digital value through contextualisation and real-time insights at scale. This requires a complete mindset shift, and leaders must first think of developing new products/solutions suitable for digital platforms.

This IDC White Paper explores the dynamics of managing customer identity and access in a digital world and how digital-first organisations fare against their peers. Download this whitepaper to learn more about:

• Moving from digital transformation (DX) to digital-first
• The prioritisation of customer satisfaction before agility, innovation and revenue
• Challenges with identity and benefits of investments in CIAM solutions
• Digital-first strategy adoption in SMBs versus enterprises and in Asia/Pacific