6 ways identity improves customer experience

Customer expectations across the APAC are evolving rapidly. They demand swifter, safer, and more convenient digital experiences – and they reserve their trust for the brands that deliver. But which key trends are driving this shift, and how can modern customer identity and access management (CIAM) help businesses keep up?

Using insights gathered from Okta’s recent ‘How to Create the Identity Experience Your Customers Want’ whitepaper, here are six ways identity improves customer experience.