Businesses At Work 2025 - APJ Summary

The Latest Insights on How Businesses in APJ Are Adapting to Technology and Security Trends

The business landscape in APJ is evolving rapidly, driven by increased cloud adoption, shifting security priorities, and investment in best-of-breed applications. Businesses at Work 2025 analyses anonymised data from Okta’s global customers and the Okta Integration Network (OIN) to uncover how organisations are transforming their tech stacks.

Key takeaways:

  • App adoption accelerates: APJ leads the world in app adoption growth, rising 12% year-over-year.
  • Security takes centre stage: Organisations are increasingly adopting phishing-resistant authentication and Zero Trust frameworks.
  • Collaboration & productivity trends: More businesses are integrating Microsoft 365 with AWS and Google Workspace.

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