Modern digital experiences are redefining customer expectations every day. From instant gratification while shopping online to hyper-personalisation based on our preference and behaviours to effortless access from any device, anywhere at any time. We, consumers, demand a flawless and consistent experience when interacting with our favourite apps and brands.
Security also plays an enormous role in how consumers login and interact with applications- and this is true for every user interaction online. Keeping personal data protected from bad actors and bot attacks should be a top priority; especially with the rise of AI and its sophistication.
