![](https://www.okta.com/sites/default/files/media/image/2023-10/Passwordless-section1-hero-bg-1536x768%25402x.png)
Customer Identity Cloud
Passwordless
Forget your password. Go passwordless.
Give your customers a secure, frictionless experience every time they log in with Okta Customer Identity Cloud, powered by Auth0.
![A woman sits on a chair while looking at her phone. Face and fingerprint ID login options are layered on the image.](/_static/web/static/da66ddecc3e09ffddf8377b125eaf09a/9dd74/Passwordless-section1-hero-graphic-640x720402x.png)
Why make the switch to passwordless authentication?
Your customers don’t like passwords either. Find out how passwordless authentication makes life better for you and your users.
It’s easier
Friction isn’t good for revenue, especially when it comes to sign up and log in. Going passwordless can increase conversion by removing barriers to entry.
It’s more secure
Passwords are crackable. Prevent password-based attacks and keep your organisation's and customer data safe.
It saves resources
Password reset requests take up valuable resources. Save your IT team time, resources, and money and allow them to focus on what needs to get done.
Take passwordless to the next level with passkeys
Passkeys* give you an even easier, faster, and more secure authentication flow. It’s what’s next in the fight against phishing, account takeovers, and other Identity threats.
One platform, tons of passwordless options
By offering different ways for your customers to log in, you’re automatically giving them what they want — easy access to your brand.
![A graphic shows a login screen with a direct line through an email and chat icon, leading to a logged in screen](/_static/web/static/7f96835c361fd2c415efd0e5db321c4a/0be83/Passwordless-section4-vertical20tabber-img1-640x640.png)
Simplify authentication by letting customers go from their inbox directly to your app — like magic (but fewer rabbits and hats).
![A graphic shows a login screen with a QR code, then a screen with a one-time passcode icon, then a logged in screen](/_static/web/static/5211d90a4141e802de0a1c6bd3f5983c/0be83/Passwordless-section4-vertical20tabber-img2-640x640_1.png)
Use SMS and email OTPs on their own or as a second factor for passwordless logins. Okay, you got us, we know this is technically a password (but it’s only a one-time thing).
![A graphic shows a login screen with a QR code, then a screen with a social platform icon, then a logged in screen](/_static/web/static/03d01a3e37b318c372d1a2f3ca5d0a1e/0be83/Passwordless-section4-vertical20tabber-img3-640x640_1.png)
Let customers authenticate with their preferred social login credentials. We support over 40+ social login options and any OAuth2 provider, so you can meet your customers wherever they are.
![A graphic shows a login screen with a QR code, then two screens with a passkey login flow](/_static/web/static/7d88abc0161225c014e1c2f58755a84d/0be83/Passwordless-section4-vertical20tabber-img4-640x640_0.png)
Get faster, easier, and more secure logins with passkeys. It’s phishing-resistant FIDO authentication with a great user experience and they’re the key to the passwordless future.
![A graphic shows a login screen with a direct line through an email and chat icon, leading to a logged in screen](/_static/web/static/7f96835c361fd2c415efd0e5db321c4a/0be83/Passwordless-section4-vertical20tabber-img1-640x640.png)
![A graphic shows a login screen with a QR code, then a screen with a one-time passcode icon, then a logged in screen](/_static/web/static/5211d90a4141e802de0a1c6bd3f5983c/0be83/Passwordless-section4-vertical20tabber-img2-640x640_1.png)
![A graphic shows a login screen with a QR code, then a screen with a social platform icon, then a logged in screen](/_static/web/static/03d01a3e37b318c372d1a2f3ca5d0a1e/0be83/Passwordless-section4-vertical20tabber-img3-640x640_1.png)
![A graphic shows a login screen with a QR code, then two screens with a passkey login flow](/_static/web/static/7d88abc0161225c014e1c2f58755a84d/0be83/Passwordless-section4-vertical20tabber-img4-640x640_0.png)
See passwordless in action
Give your users the choice for a secure, seamless, and totally passwordless experience.