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Auth0 Platform

Empowering developers to uplevel customer experiences

Auth0 is your developer-friendly platform for Customer Identity. It simplifies authentication and authorisation so you can build secure apps and experiences that adapt to evolving customer expectations.

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Explore the Auth0 advantage

Find out why B2C and B2B companies choose Auth0 to build pixel-perfect experiences that move business forward. Plus, learn five underlying facts you need to know about Customer Identity and Access Management (CIAM).

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Built to get more from your applications

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Consumer apps

Drive acquisition and retention by enabling secure access instantly — with social login, passwordless, and more. Power personalised journeys that build loyalty and unlock long-term customer insights

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SaaS apps

Accelerate growth by increasing developer efficiency. Make your application enterprise-ready with built-in features like enterprise federation, fine grained authorisation, and multi-tenancy.

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Optimise. Personalise. Modernise.

Innovate & customise rapidly

Modernise authentication and authorisation flows without modifying your app’s code. Use pre-built SDKs, APIs, and customisable UI components — along with security integrations like MFA, bot detection, passkeys, and more.

Get the eBook on accelerating success

Adapt to change easily

Address evolving Identity requirements with Auth0’s extensible-by-design architecture. Easily accommodate everything from new regulations to progressive profiling flows to the latest and greatest technology.

View the whitepaper on extensibility

Implement smarter security

Deliver end-to-end protection. By leveraging signals and insights, Auth0 can apply security measures when you need them – before, during, and after login. It also reduces vulnerabilities by authenticating and authorising AI agents.

Read the blog on Identity security 101

See what Auth0 can do

Universal Login

Enable a consistent and secure authentication experience. Customize branding, set up SSO effortlessly, and tailor flows with flexible UI components.

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Covering all aspects of Identity

From frictionless login experiences to dynamic access management, we have Identity handled. So you can stay focused on growing your business.

Access Management

Define access roles for apps and API users, seamlessly extend authorisation capabilities, and securely manage AI agents — effortlessly.

Explore Access Management

Extensibility

Easily tailor Identity flows with no-, low-, and pro-code options to enable flexibility, security, and the right fit for your needs.

Explore Extensibility

Security

Strengthen security at every step while keeping the experience seamless for your customers.

Explore Security

User Management

Streamline access and control for your customers, partners, and teams.  

Explore User Management

Fine Grained Authorization

Enable user collaboration and granular access control in your applications with easy-to-use APIs.

Explore FGA

Authentication

Make a great first impression with customisable login experiences that customers love.

Explore Authentication

Cloud Deployment

Deploy on a private or public cloud with one powerful platform.

Explore Cloud Deployment

Okta for SaaS Builders

Leverage Okta’s integration opportunities, product capabilities, and partnership program for SaaS builders.

Explore Okta for SaaS Builders

Success stories across industries

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"Auth0 allows us to provide things for our loyalty members that we weren't able to before, from MFA and stronger security for their Wyndham Rewards, to the ability to use APIs to connect to our partners to create unique experiences for our guests."

Eric Brohm

SVP, CISO, Wyndham Hotels & Resorts

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"When you work with a partner like Auth0, it takes a lot off of your roadmap that should not be the focus of your R&D teams.”

Etienne Berthou

Principal Cloud Architect, Signify

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"…developers who were spending a lot of time working on authentication and all the services around it are now working on features... stuff that benefits our customers in a visible way.”

Scott Scherer

CIO, Jersey Mike's

Get started with Auth0

Bring a new level of ease to your development teams. Take a flexible, efficient, and secure approach to Customer Identity.

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