Unlocking Marketing and Growth teams with Customer Identity
- Customers demand a seamless, personalized, and secure online experience when purchasing products and services, requiring the growth and marketing teams to implement digital marketing strategies.
- Delivering on these components is a complex technical challenge that requires energy and constant collaboration between growth, marketing, product, and engineering teams.
- In this technical e-book, we will explore the key features of Customer Identity and Access Management (CIAM) that enhance UX, user insights, and security and how these are employed in popular growth marketing strategies.
