Connect your application to Salesforce with first-party-data

First party data (FPD) is a simple but powerful set of information you can use to build a customer profile across different systems.

This can include personal information like their email, and, with time, can play a part in creating experiences that are personal to the consumer, depending on the software.

CIAM solutions like Okta CIC Help maintain a unified customer profile by creating a central resource of users across your upstream and downstream applications, like customer relationship management (CRM), and even customer data platforms (CDPs).

Actions makes it easy to add integrations, and the following Actions template covers how to share the basic, necessary information to create a lead in Salesforce from a single user login.