Three surprising insights on the state of customer data collection

Thumbnail of CMO Data Executive Brief - How well are marketers really leveraging their customer data?

Okta recently conducted a research study surveying 426 marketing professionals in U.S. with the goal of answering this question. Read on for more information on the three major takeaways from the report:

Data leaders have confidence in their data— but that confidence doesn’t match the quality of their data
Data quality issues are hampering the full strategic adoption of AI tools
Data leaders are still highly reliant on third-party cookies

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