AI-powered threats and solutions
The era of artificial intelligence (AI) is officially here, and we’re seeing extraordinary AI-powered innovation on both sides of the security battle. AI-driven cyberattacks, like deepfakes and phishing attacks, are becoming increasingly sophisticated. They’re evolving to more successfully evade detection and deceive end users. And as AI itself rapidly matures, we expect these attacks only to grow more effective.
Deepfakes are particularly concerning. We’re no longer just seeing deceptive videos, but full simulations with live responses in real time, which can be incredibly convincing. And we’re still catching up as an industry.
It’s not all doom and gloom, though. AI also presents new opportunities for combatting these and other dangers. For example, AI can be adept at pattern recognition, detecting threats and viruses quickly and isolating bot activity to minimize its impact. In 2025 we expect AI to become more powerful as a means of thwarting malicious activity.
But technology is merely one tool in our toolbox. At Thoughtworks, another crucial tactic is training our workforce to build internal awareness of deepfakes and how to detect them. For example, if one of our employees gets a voicemail from someone who sounds like our CEO, should they trust that it’s real? That kind of fundamental security hygiene — being skeptical and verifying authenticity — remains a powerful and effective defense.