Executive Insights

What's next for modern identity

The role of Identity has only grown in importance, thanks to megatrends like cloud and hybrid IT, digital transformation, and Zero Trust security. And now innovative companies are looking toward new horizons. Here's our latest and best research to help you find the answers you need, including direct and curated insights by our CEO Todd Mckinnon.

Identity Insights

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The Secure Sign-in Trends Report

We analyzed billions of daily authentications from countries around the world, and across organizations of all sizes, to learn how users authenticate today.

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Exploring Identity Standards

Identity plays a crucial role in technological advancement, but not everyone knows the fascinating history behind it. Learn how identity connects siloed resources and services, clarifies different use-case scenarios and much more.

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Trends in Customer Identity

Based on a survey of more than 20,000 consumers across 14 countries, this report examines customer attitudes toward convenience, privacy, and security — and the implications for brands.

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Your Guide to Social Login

The way we log into websites and apps is ever-evolving. Take “social login” where you use social media or email credentials to access other digital experiences. Learn what’s in and what’s out.

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Yearly Reports

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Businesses at Work 2024

Using anonymized data from over 18,800 global customers and the Okta Integration Network, Okta has identified the key insights you need to stay ahead of global app and business trends.

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The State of Zero Trust Security

The data is in: we’ve passed a “tipping point” for Zero Trust, it’s here. The number of organizations with a defined Zero Trust (ZT) initiative has reached 61% of surveyed organizations—a new high in 2023.

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State of Secure Identity

Customer Identity (CIAM) is a unique segment of the wider Identity and Access Management (IAM) space, as customer-facing applications face a different threat landscape and must deliver an experience that’s user friendly — as well as secure and private. It must rely on subtle techniques to achieve and maintain a strong security posture while also driving conversions and building trust with consumers.

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Industry Analysis

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Getting Right on Zero Trust

Over the last decade, we’ve experienced three megatrends in action: mobile, cloud, and software-as-a-service (SaaS). These megatrends have redefined how we work, conduct business, and consume information.

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State of Enterprise App Marketplaces

When we founded Okta in 2009, integrating applications for our customers was a top priority. We weren’t alone in this effort. Come along as we analyze 16 leading enterprise app marketplaces based on data from late 2022 to early 2023.

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Managing for the Future

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Organizational Ohm's Law—Case in Point: Engineering Velocity

The ability to deliver is one of the most critical competitive advantages for any organization. We propose the concept of organizational Ohm’s law to describe organizational productivity. Read to find out how to use the model to understand engineering velocity.

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