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Customer Identity Cloud

It all starts with Customer Identity

Customer Identity is so much more than just the login box - from keeping every click safe to increasing acquisition and retention. Empower app developers, digital leaders, and security teams to accelerate time to market and grow your business.

What is CIAM?

Customer Identity and Access Management (CIAM) is how companies give end users access to their digital properties. It’s also how they govern, collect, analyze, and securely store all that user data. So if an awesome registration and login experience is currently delighting your customers, you’re likely doing Identity right.

Not quite there yet? It's OK. That's why we created the Customer Identity Cloud — so you could leave authentication (and much more) to us. Okta’s Customer Identity Cloud helps you build strong digital relationships, keep users’ clicks safe, and free up developers’ time for other projects.

Built to get more from your Consumer and SaaS Applications

Consumer Apps

Get a better understanding of your customers, without added friction or security risk. 

From Passwordless to Adaptive MFA, simplify sign-ups and drive customer acquisition and retention.

Why Customer Identity?

SaaS Apps

Accelerate business growth by increasing developer efficiency. 

Make your application enterprise-ready with out-of-the-box features like enterprise federation, Attack Protection, and built-in multi-tenancy.

Unlock SaaS growth
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Increase revenue through higher acquisition and retention

From sign-up to sign-out, create secure, optimized, and delightful digital experiences that help you convert customers for life. All with low-code features such as Universal Login, Passwordless, and Single Sign On.

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Collect customer data that matters

Collect higher quality customer data without the added friction for your teams or end-users. Create enjoyable experiences, increase revenue opportunities, and gather more insightful data for your teams to build with.

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Keep bad actors out with fraud prevention

Protect your revenue, protect your data, and provide a more secure experience for your customers. Take advantage of low-code features such as Bot Detection, Breached Password Detection, and Suspicious IP Throttling.

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Drive developer efficiency

Power your dev team with private and public cloud deployment, Actions, and drag-and-drop integrations on the Marketplace. Reduce implementation time, and keep iterating with extensibility capabilities. Free up your dev team’s time so they can focus on innovating.