Frictionless user management for all
With Okta Customer Identity Cloud, powered by Auth0, you can create a hassle-free experience for your customers, from sign-up to purchase.
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User migration
Migrating users can fill many application developers with dread. Customer Identity Cloud provides multiple options to migrate them all at once, or gradually as they log in. We make it easy for you, with zero disruption for your users.
Get deeper customer insights
Enjoy a simple and easy-to-use management interface that delivers deeper insights into your customers’ wants and needs.
Deliver frictionless registration and login experiences
Enable users to create accounts, use social providers, or, for your enterprise customers, to federate easily with their Identity provider. Give users the freedom to choose from one or more of these with account linking.
Scalable user directory
Customer Identity Cloud offers a secure user directory that scales to hundreds of millions of users. Use core and custom user attributes to adapt the user experience or integrate them into your app.
Take it slow with progressive profiling
Build trust with your customers over time, gather insightful data, and offer a better experience from the first click.