Customer Identity Cloud
Authentication
Authentication with a personal touch
Let your login box make a great first impression. With Okta Customer Identity Cloud, powered by Auth0, you can create logins that help win over customers.
![Overlay of login experience over image of customer enjoying great first impression.](/_static/web/static/dfea279eaf6a0e970189426897d905df/c82d5/Authentication-section1-hero-graphic-928x535402x.png)
![Multiple images to visually explain frictionless login.](/_static/web/static/47bf48eb11208495c4965c20e79ab70a/1962d/Authentication-section2-graphic-image1-560x560402x.png)
Frictionless login
Authenticate users across all of your applications and brands with a barrier-free, customizable login experience.
![Graphic highlighting single sign-on process.](/_static/web/static/7bc0f42ea17ae534ace405559616f9c3/1962d/Authentication-section2-graphic-image2-560x560402x.png)
Single sign-on
One login. All your apps. Reduce risk and increase productivity with an SSO solution that works for you and your users.
![Graphic highlighting passwordless experience.](/_static/web/static/c27ce2674359a121f3a65858b6257e48/1962d/Authentication-section2-graphic-image3-560x560402x.png)
Passwordless
Who loves passwords? No one. Take the hassle out of authentication with email, SMS, or magic link, and spare your users from those pesky passwords.
![Graphic showing multitude of online personas.](/_static/web/static/3003563494c5d43b4c6b5c60ca42f19a/1962d/Authentication-section2-graphic-image4-560x560402x.png)
Identities
Whether social, enterprise, or legal identities, your users have a multitude of online personas. Help them consolidate and interact with you however they want.
Give users a social login method they trust
With over 40 social login options, you can fast-track the signup and login experience for users.
Sign up for free today
Discover how simple it is for Authentication to help win over
customers.