Senior Product Marketing Manager, Competitive Intelligence

Washington, DC; Bellevue, WA; Chicago, IL; Kansas City, MO

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. 

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. 

Join our team! We’re building a world where Identity belongs to you.

Come join the leader in identity, security and trust. You belong at Okta.

Okta’s rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Today we sell our broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines.

Our focus on the world’s largest organizations requires dedicated roles targeting specific high value industry verticals. The ideal candidate for this position would be an experienced product marketer with an in-depth knowledge of the user experience, security, and digital transformation challenges of large financial services organizations.

About the Role

Okta is seeking a Product Marketing Manager to join our Competitive Intelligence (CI) team.

This team is at the forefront of research and analysis in the highly competitive Identity and Access Management (IAM) space. We identify differentiators, develop strategic insights, and create comprehensive competitive assets that enable our field teams and champions to effectively compete and win. We thrive on staying ahead of the market trends, equipping our organization with actionable intelligence, and driving impactful decisions in a rapidly evolving environment.

Key Responsibilities

As a Product Marketing Manager, Competitive Intelligence, you will:

  • Conduct in-depth research and analysis of competitors in the IAM market using publicly available resources, with a strong focus on Microsoft’s IAM products.
  • Stay up to date on Microsoft’s IAM and Security product development (e.g. Governance, Permissions Management, Identity Protection, Defender lineup and Sentinel)
  • Setting up environments for integration testing to allow us to gain hands-on experience and identify opportunities to simplify our customers' environments.
  • Identify competitive differentiators and market trends to inform product strategy, positioning, and identify new threats. 
  • Collaborate with product management, sales, and marketing teams to ensure alignment on competitive positioning and strategies.
  • Support the field with strategic guidance during critical sales cycles by delivering timely and relevant competitive insights.
  • Build and maintain competitive assets, such as battlecards, whitepapers, presentations, and playbooks to enable field teams.
  • Deliver training for product and field teams covering topics such as strategy, competitor products and market trends.
  • Contribute to and help maintain our database of competitor information.
  • Contribute to a monthly newsletter that highlights developments and trends in our market.

Qualifications

Must-Haves:

  1. Proven experience in research, analysis, and building competitive intelligence assets in the IAM space.
  2. Advanced knowledge of Microsoft IAM products (e.g., Entra ID, Entra External ID, Active Directory, Active Directory Federation Services, Conditional Access, MFA, and Identity Governance).
  3. Hands-on experience setting up and configuring client devices in Microsoft environments  on multiple platforms (Windows, MacOS, ChromeOS, Linux. iOS, and Android) including experience with virtualization.
  4. Exceptional analytical, written, and verbal communication skills with the ability to distill complex information into actionable insights.
  5. Ability to work collaboratively across teams in a fast-paced, dynamic environment.
  6. Ability to prioritize and balance competing demands and meet deadlines.
  7. Working knowledge of identity protocols (e.g. SAML, OAuth, OpenID, SCIM)
  8. Experience working with Hybrid Identity (Active Directory + Okta or Active Directory + Entra ID)
  9. Experience setting up SSO & provisioning for SaaS applications. 
  10. Strong technical research, benchmarking, and analytical skills.

Bonus points for:

  1. Hands on experience and knowledge of the Okta Suite of Products.
  2. Knowledge of Microsoft Security Products (Defender XDR, Defender for Identity and Sentinel)
  3. Hands-on work with MDM or UEM products (e.g. Intune. Workspace One, JamF) 
  4. Hands-on experience with any of the following products: Ping, ForgeRock, Sailpoint. 
  5. Understanding of authentication and authorization protocols (OAuth, OAuth2, OIDC, SAML, Kerberos, LDAP)
  6. Fundamental knowledge of marketing principles, procedures, concepts, and practical applications.

Why Join Us:

You’ll have the opportunity to shape competitive strategies in one of the most critical areas of cybersecurity. Your work will directly impact how we position ourselves against competitors, equipping teams with the tools and insights needed to succeed in a highly competitive landscape. If you’re passionate about research, analysis, and making a difference, we’d love to hear from you.

#LI-Remote

Below is the annual On Target Compensation (OTE) range for candidates located in California, Colorado, New York and Washington. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us. 

The annual OTE range for this position for candidates located in California, Colorado, New York, and Washington is between:$134,000—$202,000 USD

What you can look forward to as an Full-Time Okta employee!

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/. 

U.S. Equal Opportunity Employment Information
Read more

Individuals seeking employment at this company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. When submitting your application above, you are being given the opportunity to provide information about your race/ethnicity, gender, and veteran status. This information helps us support or diversity, inclusion, and belonging efforts, as well as maintain fair and equitable hiring practices.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Pay Transparency

Okta complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, click here.

Voluntary Self-Identification of Disability
Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/agencies/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Okta
The foundation for secure connections between people and technology

Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

Follow Okta
Share on Linkedin Share on Youtube

Apply

Resume
Upload Resume/CV (PDF must be less than 8 MB )
Cover Letter
Upload Cover Letter (PDF must be less than 8 MB )
I acknowledge and agree to the processing of my personal data in accordance with Okta's Privacy Policy.

https://www.okta.com/privacy-policy/

(California residents, click here)

I would like to be considered for future positions at Okta.
U.S. Equal Opportunity Employment Information (Click here for instructions)

We request this data to promote diversity, inclusion, and belonging and to ensure we maintain fair and equitable hiring practices. Responding to the survey is voluntary.